23A- Your Venture's Unfair Advantage

Venture Resources-

1. Have relationships with people in the automotive community in SWFL, that could lead to potential customers or investors. 
1.  This social capital is valuable because it creates a customer basis and the venture could potentially allocate funds through investors.
2. Our business will provide a more personalized experience for the car buyers.
1.  The more personalized experience for the car buyer will attract many people and is different from most car buying experiences which are lacking.  
3. I have a great understanding of the car market and the buyers within the market.
1. This understanding of the car market and the buyers within the market will help me be successful with helping the car brokers find a the car the buyer wants for a good price.
4. The idea takes little financial capital to start.
1. Because the main capital of the business in the individuals that will be the car brokers helping the customers, the venture takes little capital, but knowledgeable people.
5. The car market is ever growing and electric cars broadens the market, thus leading to growth in the ventures consumer basis.
1. A growing market is a great resource which will lead to growth, although other companies within the same market also have this resource.  
6. The implementation of the car broker idea, helps save money.
1. This is one of the key points of the business idea, in that the broker will be helping the customer find the right car, the right price. No companies to have a non biased salesman.  
7. I have good knowledge on a variety of automobiles, and how to properly price them.
1. This knowledge will help when establishing a database to use to price and find different automobiles.
8. The service is based on saving money for the customer.
1. This is very different from all other services in the market, because most services are based on selling the vehicle and making the most money.
9. I have friends that have learned how to web develop.
1. This will be a great social capital when trying to develop a database, or website.
10. The ability to establish links with established dealerships, to save money for the car buyer.
1. This could be great for the business because it will save buyers money while also making dealerships money because we buy from them.

The top resource is the fact that the service is biased on saving people money, this is very strong incentive for people to use the service, and the fact  the service overall will be personalized for each individual. This is the most unfair advantage this venture has against others.