19A- Idea Napkin No.2

I am Akash Kalra an aspiring entrepreneur, I have run few small businesses I have started and I am a student at the University of Florida. I am a car enthusiast and have a lot of experience within the car community. My aspirations for a business include the development of a system of brokers for car buying. I see this as a good opportunity because many people do not know the value of different cars and often have a hard time negotiating price.With this service, I am offering to the customer a more positive car buying experience by giving help to those looking to buy a car. This service would assign a "car broker" to each client and they would assist them in finding the right car and negotiating the price for the buyer. The service would be online and potentially in person. I could even be in similar formatting to an auction. The car buyer would pay a fee based on how difficult the car was to find/ price and how much money the broker saved the buyer. This helps the car buyer with the difficulties they might otherwise face. The unawareness of the the car buying market greatly adds to the support for this sort of service. It is clear that the customer is all people looking for a car, so obviously the market is massive. I would say though it is based a lot on the age and financial means of the buyer so there are some boundaries to the potential consumer biases. All customers are looking for a car to buy and need to consider options and prices. Customers care, because they want an easier shopping experience that is more personalized. They also could look forward to getting better prices with this service. A 2016 study showed that 87% of Americans dislike the car buying experience at a dealership. It also showed that 52% of car buyers bought from the dealership that gave the best experience over the best price. With the service I would be providing the consumer would get both a great experience and price.Although you may think this is similar to other ideas such as Car-max, the process will be different entirely. This business idea is different from nearly all other at the moment, because the system is not generic, but rather a more personalized experience for car shopping which sole purpose is to find the best car for the best price possible. Other services currently available only give ca options with somewhat set prices. A "car broker" can check various sources ask if there are any specifics the buyer wants, and then negotiate prices with dealerships or sellers.

I think my elements for the business idea fit together well, and that the idea has the potential to work smoothly. The need is unmet and the opportunity is very available as there is currently not a product or service the provides both the tools to find the right car and tools to get a good price. The biggest appeal to the idea is that the buyer is getting the car the want for a better price than they would have otherwise. 

Feedback memo- I took feedback from multiple post I had made on my idea, and incorporated it into my idea napkin. It was difficult to find things to include, as there were many positive comments and not too many criticisms or changes that were suggested. I included the fact that someone mentioned the unawareness of buyers looking at the car market, and also included different ideas on how to have the service provided to customers. I also tried to explain how the service is different from others and unique.